Thursday, July 18, 2019
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How Small Business Can Turn the Table with Social Media

Content – The Backbone of Social Media Marketing for Small Business

Social Media is NOTHING without the content that makes it interesting for its users.

Content truly is the backbone for ALL of the other activities that make up your social media plan.

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And having great content can make all the difference when it comes sot having the best reach and engagement for your brand.

This helps you to build MORE loyalty and thus drive MORE sales.

If you have been marketing for a while, chances are you have content strategies in place ALREADY that includes things.

For examples, like your email newsletter, blog posts, your website, and downloadable content like eBooks.

Social content is different. It usually serves as the vehicle to GET people to those more extended pieces of content.

Or you can provide smaller, digestible bits of information that help expose your brand and your values to customer and prospects.

The Basics of Social Media Marketing Companies for Small Business

The most significant difference between social content and traditional form of content is that social content can be read and watched in the places and times that people CHOOSE.

There are three main reasons why people use social media.

Fundamentally, they want to be INFORMED, ENTERTAINED and CONNECTED.

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Social media helps people to feel INFORMED by assisting them to learn new things, stay up-to-date on topics that matter to them, and discover new ideas and trends.

In fact, two-thirds of the people worldwide are getting news from social media sites like Facebook, Twitter and even Snapchat.

Social media helps people to feel entertained by assisting them to find and keep up with the entertainers, shows and performance-and share and consume fascinating articles and videos.

It is no wondering there such an emphasis on video content on social: entertainment and video is the key to keeping users engaged.

Social media helps people to feel CONNECTED by removing many of the typical barriers to communication.

This allowing people to contact anyone in their persona; or professional networks whenever, and from wherever.

According to the Pew Research Centre, there 67% of social media users say that staying in touch with current friends and family members.

This is a primary reason they use social media to reconnect with OLD friends.

Social media helps people share, comment, and take part in a global conversation that goes BEYOND just the people they are friends with.

It is up to you to determine which type of interaction your audience is looking for, and how you will provide it to them through the content you create.

Social Media Strategies – The Best Social Media Marketing Plan for Small Business

Indeed, creating a promotional plan that takes advantage of social and digital technologies will help you to shape the conversation, build loyalty, and attract new customers and partners.

Social media should not replace other inbound promotional methods like email, events or public relations.

But instead, should augment them, offering another set of marketing channel for you to explore.

Besides, there are many advantages to having a social media strategy for the small business.

It will help you expand your other marketing efforts.

So, your content had the chance to be seen by a wide audience and hopefully, the right audience.

It is also will help you to build brand awareness.

icon marketing brand awarness

Now, gone are the days when your only way to build that same awareness was through billboards or magazine and television ads.

This is why social media is the best platform for the small business to sprout in this rat-race business world.

The Best Social Media Marketing Tips for Small Business

With social media, you can bring your brand content directly to your customers, partners, and prospects.

Now, you can be where your audience already is.

Social media is the crucial driver for word of mouth, one of the most powerful ways to connect with your audience.

In a matter of fact, Nielsen reports that 71% of consumers who have a great social media service experience with the brand that is likely to recommend it to others.

Additionally, social media helps you to attract buyers to your products and services.

And it gives you the ability to directly have conversations with those individuals at the time and place of their choosing.

It sounds like a lot of opportunities, doesn’t it?

Inbound Marketing: The Alternative of Social Media Marketing Ideas for Small Business

Social media is, in many ways, the ultimate way to do inbound marketing.

That’s because it’s a one-to-one medium, which gives you and your company the chance to market in a direct but in a very human way.

That brings us to one of the most critical parts of your social media strategy to the small business.

It’s also the same thing that sits at the heart of your inbound marketing strategy: the buyer persona.

icon marketing strategy buyer persona

The buyer persona helps you determine who your ideal customer is.

By understanding who you want to reach will guide you in a variety of ways.

From choosing the right social media platforms to use, to creating the best mix of content to share, to be able to target advertising to the right audience.

It is a part of strategies and maps to grow your small business in the digital platform.

Make sure you understand all the basic demographics of your buyer persona like age, gender, income, occupation, interests, motivations and objections.

But if you can, also go a few steps further and dig into their psychographics- which websites they visit, which online shops they frequent, and which social sites they like best.

In shorts, social media gives you the ability to be more personal and home in on the right type of persona for your products and services.

So, the more you know, the better you could target social audience.

There is one other crucial piece of the social media promotion puzzle: Aligning your social strategy to your business objectives,

Having business goals and objectives in place will make it easier for you to create social media goals for the small business that will transform viewers and readers into buyers.

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