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The Importance of Social Media Software for Business

What is All about Social Media Software?

That goes without saying, social media is all about being quick and responsive these days.

With the progressively explosive and sustained popularity of social media, social media marketing has emerged as one of the core components of small business marketing strategies.

For your information, there are 61% of small business use social media as a part of their overall marketing strategy.

To stay relevant and competitive in the field, small business needs to invest in social media marketing software.

However, most of the small business only jump to the gun and purchase a full suite of social media management software out of the gate.

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Ultimately, it only ends up using just about half of the features.

That is such a waste of resources.

And that is a big no in the business world!

What You Can Do with Automated Social Media Marketing Software

There is a common misconception about automation tools which to make social media marketing a completely hands-off process.

But, this is not the case.

While some social media automation tolls did save you the time and effort, it is not going to replace what needs to be done by a human.

Here is what actually can be done with automation tool:

  • Schedule and optimise the posts for the most engagement.
  • Curate content form blogs you love.
  • View reports for valuable insights across multiple networks.
  • Create custom responses to common customer queries with chatbots.


Why You Need the Best Social Media Marketing Software

1. Maintain Consistent Content

Consistency is the key to building a storing following on social media.

Business often creates accounts on the popular social media platforms namely Facebook or Twitter, yet have the trouble to achieve the consistency.

Thus, consistency is one of the most important factors in determining whether people will continue to follow the brand or not.

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Likewise, the business that is strapped for time or have insufficient manpower to assign a dedicated team for social media management, and that will lead to the drop off the social media radar.

As a result, they will only reap a little or no benefit at all from the marketing on social media.

In other words, social media automation holds the solution to this problem.

2. Get Control over Your Strategy

Automation tool gives you more control over your social accounts and helps to post more content.

It depends on how you choose to use the tool.

You can control the kind of content that is shared, the time at which it is posted as well as the frequency of the posting.

Plus, you could monitor the level of engagement that you receiving and modify your strategy to get more likes, shares or retweets on social media.

Social media automation tools also help you to develop insight into the nature and extent of readership.

And that you will be able to share content in a more targeted manner.

More importantly, the automation helps you to deal with the volume.

It allows you to post more and more content on multiple accounts, more frequently with more ease.

3. Save Your Time

The biggest incentive of using social media automation is the amount of time that could help you to free up.

Rather than spending hours and hours on trying to find the content that might just get shared and brings few visitors, use tools to identify the trending topics and discover relevant content.

Utilising a centralised dashboard to schedule content advance also saves you the trouble of having to log into each account individually and post the content manually.

But note that saving the time does not mean spending any time at all on your social media accounts.

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That would only be counter-productive.

While you automated some of the tasks that associated with the social media management, you will still have to keep a tab on all your accounts and respond to comments and mentions.

Top 4 Social Media Marketing Software FREE

1. Buffer

Buffer is one of the most recognised tools in the social media industry.

With it, you could schedule any types of posts across any platforms that you desire.

It even can specify patterns of posts, such as “every day or weekdays”.

Also, you can use Buffer to follow up on your posts, evaluating which ones were most effective, and why they were effective.

2. Sprout Social

Sprout Social is an all-in-one social media marketing tool that helps the manager to have better control of their efforts.

It features the multi-level access, allowing directorial control, and access form lower-level team members to better coordinate and delegate tasks.

It comes with full posting scheduling capabilities and a detailed analytic platform

It has the social listening platform to have a better understanding of how your demographic use your platform of choice.

3. Hootsuite

Moreover, Hootsuite is one of the simple yet powerful tools for the average social media marketer.

With the free version and relatively inexpensive paid options, you could use Hootsuite to schedule posts in advance on a number of different social platforms.

It also measures analytic to understand how your content is performing.

4. BuzzSumo

Other than that, BuzzSumo also is one of the best tools that excel in discovering new, fresh or popular content on the web.

With BuzzSumo, you could plug in a topic or a selection of keywords and find a breakdown of some of the most popular trending post in those categories.

It also helps you to show a list of influencers who are sharing that content as well.

Thus, it is an excellent way to learn and discover new ideas for your content marketing and social media campaigns.

You even could use this opportunity to identify the influencers in your industry who could help you to grow your following, visibility as well as reputation.

If you like to know more information about marketing please always visit us, Icon Marketing Strategy

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