Content Marketing: Define Content Marketing Strategy Content marketing fits in a broader integrated marketing strategy and it requires a strategy of its own. Content marketing is much more than about creating, distributing and sharing content in order to engage with the audience, generate leads or improving branding. For whatever reasons marketing goals you
Read MoreWhat is Content Strategy? Content strategy is referred to the management of pretty much tangible media that you create and own. Whether it is in – written, visual or downloadable, you name it. It is the piece of your marketing plan that continuously demonstrates who you are and the expertise that you bring
Read MoreWhy does your business need a story? Everyone loves a great story. People want to feel connected to a group, to belong. Stories give you a reason to communicate and relate. Stories are stimulating and give you something to believe in. Stories make you feel better, smarter, safer or even loved. Business storytelling is similar. It is
Read MoreContent Marketing Strategy Definition Of course, content marketing has been a popular buzzword for a few years now. But, what does it really mean? The best fit to define about content marketing is it describes the creation of relevant, rich and extremely targeted communications with the commercial purpose. Now, let’s dive deeper about some
Read MoreWhy long-term plan work best for the top content marketing companies? Why long-term content planning is important to your business? To start, planning provided a roadmap for your content. You would not get into a car and drive without an end destination; you did be wasting petrol. This is probably why 86% of highly
Read MoreWhat is Content Marketing? To start, what exactly is content marketing? Content marketing is a strategic marketing and business process that focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience and ultimately to drive profitable customer action. Even though content marketing has grown in
Read More
