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How to Run Effective Email Marketing in Australia

Email Marketing in Australia – What is it?

Email marketing is a term you may have heard recently, but exactly what is email marketing?

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At its most basic level, email marketing is the use of email to promote your business.

It is commonly used to nurture the relationship with the potential customers, keep the current customers informed and updated on your brand, offer the coupons to encourage customer loyalty, just to name a few.

In shorts, email marketing has become an essential tool for business ever since the introduction of the internet to the world.

Nevertheless, some campaigns that make it through to your inboxes are absolute rubbish if you do not take any notice on it.

This is why every company should fully utilise the benefit of email marketing and learn on how they should go about doing so.

Why Email Marketing is Important for Business?

Email marketing is a direct form of marketing, that similarly to marketing through snail mail.

Email marketing can be used to build trust with the customers over the time and convert them into repeat customers.

As mentioned before, having email marketing in your business is an effective way to keep your customers informed about the promotions or new sales that you are running.

For your information, 28% of Australia online shoppers report subscribing to store or product emails in order to stay informed on the brand they care about.

This showed that people want to stay informed about your brand.

Thus, email marketing is the best platform to stay engaged with the audience.

Why Your Business Need Email Marketing Software in Australia?

There are tons of software and automation tools out there that make email marketing a breeze.

icon marketing australia

For instance, popular software in Australia, Constant Contact and MailChimp can be used to send out emails and monitor how your subscribers interact with your emails.

You could use these email marketing software to track analytic like bounce rates, click-through rates, open rates and conversions.

How to Select the Best Email Marketing Software Australia for Business?

Email marketing, as the name suggests, is the marketing strategy that uses the medium of email to reach out to customers.

In case you wish to do the marketing yourself, you definitely need reliable marketing software that could perform the task instantly and help to fetch your business.

1. Evaluate the Need

There is hundreds of email marketing software that is available and each of them has its own specialization.

Some of the software has the ability and function to get the email address, manage emails and also analyse the responses after a stipulated time period.

It is also up to you to decide whether you need the software that could perform multi-task or a single one.

Thus, you need to cautiously research the features each of the software, and narrow it down.

2. Features

Indeed, the email marketing software is created to give end-to-end marketing solutions to its user.

From the import of contact lists to sending the email, all the tasks should be performed by the software.

The software should be able to detect repeated addresses.

In addition, there is much software that could allow you to tag the address depending on the geographic area.

So, that you could send the emails based on the specific demographic that setting in the software.

Thus, it is advisable for you to carefully evaluate your feature related- needs before zeroing-in on any software.

3. Cost

Although all the other factors matter, it eventually boils down to the cost.

When you just started up your business, the fund allocation for the marketing campaign will be limited.

As a result, it is necessary to reconsider the cost-effectiveness of the software before purchasing it.

4. Ease of Use

When it comes to software, you need to choose that will be used by many employees of your organization.

Let’s say the software used required the expert needs, it is the likelihood of being used will reduce as well.

Hence, the ease of using the software plays a crucial role in choosing the has to be user-friendly.

It should have a simpler user interface while providing an easy troubleshooting or help option.

5. Integrating with social media

Obviously, social media is the latest hangout place, and often potential customers are discovered through this platform.

So, it would be wise to tap this sector for marketing purposes.

There is a plethora of software available in the market which can integrate the emails with social media like Facebook, Google+, and Twitter.

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This integration will enable you to fetch and outreach more customers due to the large user base of social media website.

What Do You Need To Know About Email Marketing Law Australia?

Australian Spam Act 2003

According to the Australian Spam Act 2003, it is illegal to send unsolicited emails in Australia.

Everyone knows that spam us a nuisance because it is pointless.

This is why many countries including Australia had implemented the legislation in the last decade to crack down on unsolicited marketing emails.

Well, the good news is that there are numbers of unsolicited messages have dropped considerably.

But, the bad news is that your marketing might be breaking the law without even realising it.

If you are using a service like MailChimp, and receiver a lot of subscribers and spam notices, they have the permission to shut down your account.

How Email Marketing Companies in Australia Comply With The Law?

To help you stay on top of the law, which you might have forgotten about, these are the 3 main requirements that you must adhere to:

  1. The recipient of your message must give consent to receive emails from you.
  2. You must provide identification of your business contact details.
  3. You must provide a working unsubscribe link.

1. Get Permission Before You Send

Spam, by definition, is the unsolicited message.

Thus, your first step is to overcome the word “unsolicited”.

In a simple term, you ought to get the consent from your recipients.

icon marketing approve

Under the Spam Act, there are certain organisations are allowed to send messages without the consent from the recipient.

So, unless you are from the government body, a political party or registered charity, you have to let your prospect to agree to receive the advertising from you.

2. Make Yourself Known

Next, your marketing emails should clearly state or show who you are, and how your recipient can contact you.

The recipient has the power to lodge complaints if they can’t work out who has sent them the message.

When identifying yourself in your marketing emails, consider whether the recipient sees these details:

  • In the email’s “From” field.
  • In the subject line.
  • In the body of the email.

Any of one of these options is considered sufficient, but a good marketing practice suggests that if you are transacting legitimately, you should not be hiding your identity in the first place.

3. Provide a Way Out

When it comes to business, no one ever wants to lose the prospects.

However, in the world of email, it is mandatory that every email you send should include details of how to opt-out.

It does not matter whether the unsubscribe process is done manually or automatically, as long as it exists and clearly defined in every commercial email.

The options are included:

  • One-click unsubscribe link.
  • A link to form allowing users to change their email preferences.
  • A manual instruction such as “reply to this email with unsubscribe” in the subject line.

Whichever method you use, the Australian Spam Act will give you 5 days to action the request.

Want to know more email marketing act at others country? Visit here to read more.

To know more information about marketing tips please always visit us, Icon Marketing Strategy

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