Are you looking for the best email marketing platform for small business? Is email marketing a priority for your business in 2018 or in the future time?
In this era of globalization, you should have realised the importance and impact of digital solution for the small business.
Indeed, selecting the best email marketing service for small business can bring a significant impact on the success of your marketing campaign.
The limited budget should be an excuse for stopping you from exploring email marketing products as many companies offer their service for free.
In this article, let’s review the 6 best email marketing software for small business.
Why Should Choose Best Email Marketing Services For Small Business?
For your information, email marketing could offer the digital solution that you have been looking for reaching more of your prospects and boosting your business.
Here are the stats:
- There will be more than 3.7 billion email users around the world by the end of 2017.
- According to the study, 60 per cent of consumers reveals email marketing did influencing their purchasing decision.
As a small business, it is crucial to maximizing email marketing in reaching out your target audience and nurturing the relationship with the current and the potential customers.
Email marketing is one of the most cost-effective marketing tools. Besides, it is easy to manage, give you full control and allow you to establish direct contact with customers or targeted audience.
Good marketing software enables you to create highly engaging emails. This including allows you to manage the contact, segmentation of user, and provide performance tracking for your email campaigns.
Most importantly, good email marketing software will ensure that your emails do not end up in the spam box.
Having said that, let’s take a look at some of the best email marketing software that could help your small business to grow even more.
Here is The Best Email Marketing Software for Small Business!
MailChimp is one of the most popular email marketing tools and ideal for small business.
They offer user-friendly features which easy to interface that offer great tools with awesome support.
It is a campaign builder that allows you to easily craft the emails that suit your message – whether it is for news announcement or product launch.
Some of its features also include email templates, in-suite apps, integration to e-commerce platforms and targeted analytics.
MailChimp also comes with easy email creator, autoresponders, segmenting contacts into groups, merge tags and some simple tracking and analytics.
Thus, you could set up delivery times based on the user’s time zones and setup segmenting based on geolocation.
You can target your customers based on the previous sales, preferences and behaviour as well.
In addition, MailChimp also offers a forever free plan which allows you to send up to 12,000 emails for 2000 subscribers. Their paid plans only start as cheap as $10 per month.
Thus, the free plan offered by MailChimp makes it one of the best email marketing software for non-profits.
2. Constant Contact
Currently, Constant Contact is one of the largest and fastest growing email marketing services in the world.
It also offers great user-friendly features that would make it easy to use. You can easily manage your email list, email templates, contract and just to name a few.
Each of the accounts gives you an access to tracking and reporting, built-in social media sharing tools, the image library and a storage of 1GB to store your files.
Constant Contact offers unmatched support with the live chat, email, community support and also provides a vast library of resources.
It is also offering online training as well as live seminars. This is a golden opportunity for small business to quickly learn the basics of email marketing and able to fully utilize on their business practice.
Besides, Constant Contact has a 60-day free trial and there is no credit card required. After that their pricing start as low as $20 per month.
AWeber is one of the popular email marketing services which offer a wide range of tool for small-medium business to manage their email marketing.
It is easy to get started with AWeber. It also connects seamlessly to most of the platforms like WordPress.
You could get an access in using email templates, email support, live webinars and a vast library of how-to and tutorials.
AWeber offers a 30 day of free trial and the pricing will start from $19 per month afterwards.
Drip is one of the powerful email marketing platforms for any e-commerce, bloggers and marketers.
They too offer numerous tools with their smart email marketing platform. It is also one of the most beginner friendly email marketing tools.
They have integration add-on available for all popular website builders including WordPress and WooCommerce.
These fantastic features will allow you to easily add sign up forms to your website and capture more leads.
What set the Drip different from the other competitors are their intelligent marketing automation tools, list groups, a smarter email segmenting and tons of cool features that allow you to reach specific audiences in your email list.
Drip also offers support options namely Webinars, live chat support, automation training, detailed course, free guides and excellent documentation.
They offer a free trial account for up to 100 subscribers. After that, the plan will start at $41 per month.
ActiveCampaign combines your email marketing, automation, with sales and CRM. It comes with all the tools that are necessary for creating a smarter email marketing campaigns.
ActiveCampaign comes with an attractive email template editor and mobile friendly signup forms as well.
It allows you to segment contacts based on the location, social data, action and behaviour.
It also could fetch additional data about your contacts by using only their email address.
It integrates beautifully with much third-party software including WordPress. You also could send SMS messages to your contacts for follow up on campaigns.
ActiveCampaign’s plans start at $9 per month. You also could request a demo but with limited features for a test run.
The pricing on ActiveCampaign may get a little bit high, but it is totally worth the money if marketing automation is what you have been looking for!
GetResponse is a hugely popular email marketing solution. It is extremely easy to use and simplifies email marketing for small businesses and absolutely suitable for the beginner.
GetResponse comes with some amazing marketing automation tools which allow you to create a smart automated campaign.
With a drag and drop builder, you could create campaigns, segment the contacts as well as sending content designed for specific groups.
These tools are definitely are a big help for small business to create effective campaigns to boost your profits.
GetResponse also comes with some beautiful responsive forms, tracking, landing pages and autoresponders.
It also integrates with the third party lead generation software like OptinMonster, Google Docs, SlaesForce, ZenDesk and many others.
The type of supports that provided by GetResponse included by phone, live chat and email.
Besides, the helps section of GetResponse also offers free learning material including guides, videos, webinars, etc.
The plan offered by GetResponse is 30 days of free trial. The pricing will start to from $15 per month after that.
Let’s Apply Email Marketing Platform For Small Business Now!
After reviewing this articles, hope it could provide a better insight of the best email marketing services for small business and to improve your business.
Icon Marketing Strategy can always provide the most useful and relevant tips of marketing!