I recently added a post that asked Are You Marketing to Your Ideal Customer? I just saw this post online by Seth Godin that speaks to the same idea. Trying to be all things to all people is a common problem with many businesses that will likely lead to mediocrity, but if you strive to be great …
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Move your focus from a target market to a target individual From Chip and Dan Heath, authors of Made to Stick, come this illustration of the ideal customer: Trader Joe’s is a specialty food market that carries inexpensive, but exotic, foodstuffs. At Trader Joe’s you might purchase Moroccan-flavored simmer sauce or a quart of red pepper …
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