The most successful brands consistently meet or exceed expectations. Whether the iPad, the iPhone or the Macbook Pro, Apple consistently delivers cutting edge technology in a cool, sleek package. People who are drawn to their products know what to expect and trust the company to deliver on that expectation again and again. But what about …
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Canada’s political party brands – Part 1. The Conservatives 3
The most successful brands consistently meet or exceed expectations. BMW positions itself as the ultimate driving machine and it places its emphasis on superior engineering and design to ensure it delivers on that brand positioning. You won’t see them offering a line of economy class cars because that’s not who they are and that’s not …
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If Twitter consisted of 100 people 1
I recently saw this post and graphics on Mashable: If Twitter consisted of 100 people. The fantastic research and graphics are from the Information is Beautiful blog. If this is applied to your Twitter followers, what’s the true percentage of your target audience that wants to hear from you and engage with you? It’s likely a small …
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How mobile phones are changing social media 1
This very interesting social media graphic was placed on the HubSpot blog. Very interesting to see that mobile social media users are more sociable…my wife often tells me I’m being anti-social when on my iPhone. Did you like this? Share it: Tweet
Read MoreSearch Engine Optimization that Builds Your Brand 2
5 Tips to Optimize Your Website while Building Your Brand Before thinking about search engine optimization (SEO), it’s important to establish your branding platform (e.g. being real and remarkable), know who your ideal customer is and match your brand messaging to that customer. If you haven’t established that, your SEO effort will likely lack focus and discipline, so I’d …
Read MoreWhat does a blog do for my strategy? 0
After thinking about starting a blog for some time, we jumped into the blogosphere and you may want to as well. Here are just a few reasons you should consider blogging: A blog provides a great opportunity for your organization to stand out from competitors by demonstrating your specific knowledge, providing useful insights and showing …
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