Defining Christianity’s Purpose and Ideal Brand Position When developing a branding strategy for our clients, our firm begins by trying to uncover and understand the organization’s true purpose. In many cases, this involves a discussion with the founder or leaders of the organization to ask them these questions: For example, Southwest Airlines built their company …
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Christianity: A Brand in Crisis – Part 2 1
“I like your Christ, I do not like your Christians. Your Christians are so unlike your Christ.” - Mahatma Gandhi Christianity’s Brand Position Before we look at the current brand position of Christianity, it’s important to understand what constitutes a brand. There are many divergent definitions, but the one that makes the most sense to me …
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Christianity: A Brand in Crisis – Part 1 4
“For those who care, and I understand if you don’t: Today I quit being a Christian. I’m out. I remain committed to Christ as always but not to being “Christian” or to being part of Christianity. It’s simply impossible for me to “belong” to this quarrelsome, hostile, disputatious, and deservedly infamous group. For ten years, …
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