Defining Christianity’s Purpose and Ideal Brand Position When developing a branding strategy for our clients, our firm begins by trying to uncover and understand the organization’s true purpose. In many cases, this involves a discussion with the founder or leaders of the organization to ask them these questions: For example, Southwest Airlines built their company …
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Christianity: A Brand in Crisis – Part 2 1
“I like your Christ, I do not like your Christians. Your Christians are so unlike your Christ.” - Mahatma Gandhi Christianity’s Brand Position Before we look at the current brand position of Christianity, it’s important to understand what constitutes a brand. There are many divergent definitions, but the one that makes the most sense to me …
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