The most successful brands consistently meet or exceed expectations. Whether the iPad, the iPhone or the Macbook Pro, Apple consistently delivers cutting edge technology in a cool, sleek package. People who are drawn to their products know what to expect and trust the company to deliver on that expectation again and again. But what about …
Read More
Canada’s political party brands – Part 1. The Conservatives 3
The most successful brands consistently meet or exceed expectations. BMW positions itself as the ultimate driving machine and it places its emphasis on superior engineering and design to ensure it delivers on that brand positioning. You won’t see them offering a line of economy class cars because that’s not who they are and that’s not …
Read More
Why work doesn’t happen at work 0
Jason Fried, co-founder of 37 Signals and co-author of REWORK, gives a presentation at TED entitled, “Why Work Doesn’t Happen at Work”. The book is also on our recommended list of business and marketing strategy books here. We’ve completely changed our company structure, inspired in part by the message in REWORK and this talk. Enjoy! …
Read More
5 Tips to Green Your Marketing 0
If we take a mindful approach, some simple steps can change the environmental footprint we make in our marketing and communications activities. Here are five suggestions you may be able to employ to green your marketing: If you have other suggestions, please post a comment, so we can learn from you! Did you like this? …
Read More
5 Recommended Books on Marketing and Business Strategy 0
Here are a few books relating to marketing and business strategy that I read over the pas year that I’d recommend adding to your list: by Marton Lindstrom and Paco Underhill A fascinating book about consumer behaviour that makes you think completely differently about such things as focus groups or whether sex really sells. by …
Read More