Defining Christianity’s Purpose and Ideal Brand Position When developing a branding strategy for our clients, our firm begins by trying to uncover and understand the organization’s true purpose. In many cases, this involves a discussion with the founder or leaders of the organization to ask them these questions: For example, Southwest Airlines built their company …
Read More
Christianity: A Brand in Crisis – Part 2 1
“I like your Christ, I do not like your Christians. Your Christians are so unlike your Christ.” - Mahatma Gandhi Christianity’s Brand Position Before we look at the current brand position of Christianity, it’s important to understand what constitutes a brand. There are many divergent definitions, but the one that makes the most sense to me …
Read More
Christianity: A Brand in Crisis – Part 1 4
“For those who care, and I understand if you don’t: Today I quit being a Christian. I’m out. I remain committed to Christ as always but not to being “Christian” or to being part of Christianity. It’s simply impossible for me to “belong” to this quarrelsome, hostile, disputatious, and deservedly infamous group. For ten years, …
Read More
Canada’s political party brands – Part 2. The Liberals 1
The most successful brands consistently meet or exceed expectations. Whether the iPad, the iPhone or the Macbook Pro, Apple consistently delivers cutting edge technology in a cool, sleek package. People who are drawn to their products know what to expect and trust the company to deliver on that expectation again and again. But what about …
Read More
Canada’s political party brands – Part 1. The Conservatives 3
The most successful brands consistently meet or exceed expectations. BMW positions itself as the ultimate driving machine and it places its emphasis on superior engineering and design to ensure it delivers on that brand positioning. You won’t see them offering a line of economy class cars because that’s not who they are and that’s not …
Read MoreChoose Your Customers, Choose Your Future 0
I recently added a post that asked Are You Marketing to Your Ideal Customer? I just saw this post online by Seth Godin that speaks to the same idea. Trying to be all things to all people is a common problem with many businesses that will likely lead to mediocrity, but if you strive to be great …
Read MoreBeginning in the Beginning – The Branding Platform 0
Before you say ANYTHING, it’s important to have a firm understanding of what you should be saying and to whom. It helps to have a foundation or platform upon which your key messages can be developed, but to do this, you sometimes have to back up to the beginning. Here are some questions to ask …
Read More