Defining Christianity’s Purpose and Ideal Brand Position When developing a branding strategy for our clients, our firm begins by trying to uncover and understand the organization’s true purpose. In many cases, this involves a discussion with the founder or leaders of the organization to ask them these questions: For example, Southwest Airlines built their company …
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Christianity: A Brand in Crisis – Part 1 4
“For those who care, and I understand if you don’t: Today I quit being a Christian. I’m out. I remain committed to Christ as always but not to being “Christian” or to being part of Christianity. It’s simply impossible for me to “belong” to this quarrelsome, hostile, disputatious, and deservedly infamous group. For ten years, …
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Canada’s political party brands – Part 2. The Liberals 1
The most successful brands consistently meet or exceed expectations. Whether the iPad, the iPhone or the Macbook Pro, Apple consistently delivers cutting edge technology in a cool, sleek package. People who are drawn to their products know what to expect and trust the company to deliver on that expectation again and again. But what about …
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Canada’s political party brands – Part 1. The Conservatives 3
The most successful brands consistently meet or exceed expectations. BMW positions itself as the ultimate driving machine and it places its emphasis on superior engineering and design to ensure it delivers on that brand positioning. You won’t see them offering a line of economy class cars because that’s not who they are and that’s not …
Read MorePlay the word association game with your brand 1
If I say, ‘Las Vegas’, what comes to mind? If you said gambling, casinos, the strip, Wayne Newton or Siegfried & Roy, you’re in good company with the majority of folks (although when I asked one client, she responded “a new purse”!). While the Las Vegas brand is much more than these responses, they provide …
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