I recently came across this presentation by Simon Sinek that speaks to the huge importance of starting with “Why” and defining your purpose in a brand transformation process. Most companies, politicians and people who try to lead begin by answering “What” or appealing to our sense of reason. You have a need, we have something to …
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If you read the last post and watched the Seth Godin video, you saw the importance of being remarkable in your branding strategy. But there’s a caveat…you can be remarkable, but be perceived as fake, just as I would look at the community in the video that is building a giant lava lamp in their …
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