To effectively build your brand, you have to deliver a simple, consistent message, reinforced over and over again until it sinks in with your audience and they come to understand it intuitively. In dog training, when you say “sit”, you have to say it the same way, with the same patterns and reward at the end, …
Read MoreChoose Your Customers, Choose Your Future 0
I recently added a post that asked Are You Marketing to Your Ideal Customer? I just saw this post online by Seth Godin that speaks to the same idea. Trying to be all things to all people is a common problem with many businesses that will likely lead to mediocrity, but if you strive to be great …
Read MoreSearch Engine Optimization that Builds Your Brand 2
5 Tips to Optimize Your Website while Building Your Brand Before thinking about search engine optimization (SEO), it’s important to establish your branding platform (e.g. being real and remarkable), know who your ideal customer is and match your brand messaging to that customer. If you haven’t established that, your SEO effort will likely lack focus and discipline, so I’d …
Read MoreAre you marketing to your IDEAL Customer? 0
Move your focus from a target market to a target individual From Chip and Dan Heath, authors of Made to Stick, come this illustration of the ideal customer: Trader Joe’s is a specialty food market that carries inexpensive, but exotic, foodstuffs. At Trader Joe’s you might purchase Moroccan-flavored simmer sauce or a quart of red pepper …
Read MoreBe Real! 0
If you read the last post and watched the Seth Godin video, you saw the importance of being remarkable in your branding strategy. But there’s a caveat…you can be remarkable, but be perceived as fake, just as I would look at the community in the video that is building a giant lava lamp in their …
Read MoreBe Remarkable! 0
One of the keys to establishing a strong brand is to be remarkable; to completely set yourself apart from the competition. Google did this when they launched their search engine. Other search engines were becoming more complex and adding more features and Google launched with the intention to be simply the best search engine out there. …
Read MoreBeginning in the Beginning – The Branding Platform 0
Before you say ANYTHING, it’s important to have a firm understanding of what you should be saying and to whom. It helps to have a foundation or platform upon which your key messages can be developed, but to do this, you sometimes have to back up to the beginning. Here are some questions to ask …
Read MorePlay the word association game with your brand 1
If I say, ‘Las Vegas’, what comes to mind? If you said gambling, casinos, the strip, Wayne Newton or Siegfried & Roy, you’re in good company with the majority of folks (although when I asked one client, she responded “a new purse”!). While the Las Vegas brand is much more than these responses, they provide …
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