I recently saw this post and graphics on Mashable: If Twitter consisted of 100 people. The fantastic research and graphics are from the Information is Beautiful blog. If this is applied to your Twitter followers, what’s the true percentage of your target audience that wants to hear from you and engage with you? It’s likely a small …
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Mobile Internet access to eclipse desktop access by 2013 0
Here’s a graphic that shows that more people will be access the Internet on mobile devices than on desktop/laptop computers by sometime in 2013. Thanks to the folks at the Hubspot blog for this. So, have you started thinking about mobile in your marketing strategy yet? Did you like this? Share it: Tweet
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How mobile phones are changing social media 1
This very interesting social media graphic was placed on the HubSpot blog. Very interesting to see that mobile social media users are more sociable…my wife often tells me I’m being anti-social when on my iPhone. Did you like this? Share it: Tweet
Read MoreTurning a negative into a double positive 0
Yesterday I was at a Starbucks in Halifax, ordered my venti skinny vanilla latte for the drive home to Cape Breton, and waited, and waited… After 5 or 6 people who ordered after me received their order, I asked if they had forgotten mine. They had. It was fine, I said, I was in no …
Read MoreThe power of starting with “Why?” 0
I recently came across this presentation by Simon Sinek that speaks to the huge importance of starting with “Why” and defining your purpose in a brand transformation process. Most companies, politicians and people who try to lead begin by answering “What” or appealing to our sense of reason. You have a need, we have something to …
Read MoreBrand building is like dog training 0
To effectively build your brand, you have to deliver a simple, consistent message, reinforced over and over again until it sinks in with your audience and they come to understand it intuitively. In dog training, when you say “sit”, you have to say it the same way, with the same patterns and reward at the end, …
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